Sports & Entertainment

Sports and entertainment marketing is a way for brands to connect with their consumer, integrating their product and message in a space where their audience spends free time.

The challenge is finding the right sports or entertainment property to align your brand with and create and maintain authenticity.

Our team has experience leveraging sports and entertainment partnerships to increase awareness of brand and product. We offer a nimble team with a broad range of industry experience.

Social Media

Sports, especially college sports evokes passion. It’s a space where general consumers spend their free time (and money!).

Social media is an extension of how we communicate with each other.

As a brand, Lowe’s Home Improvement wanted to engage with their consumers in their place of happiness. The social media campaign, Lowe’s Defining Moments showcased moments in history that defined the game, the team and the fan base. First, this provided content the consumers wanted to read. Second, this provided an authentic way for consumers to engage with the post. Lastly, this provided a connection between the fan and the brand, allowing for an opportunity to connect on specific messaging regarding brand identity.

Experiential Marketing

The brand, Lowe’s Home Improvement was looking for a unique engagement opportunity with consumers within the college sports space. We developed free concert events before select college football games, hosting thousands of consumers and connecting these potential shoppers to a fun experience plus additional information about the store.

Community Partnerships

Why would we bring a well known, respectable female role model together with a healthcare company? Because Carli Lloyd’s story was this brand’s story and the story of so many other women navigating their care. This partnership focused on authentic content and relied heavily on both brands, Baylor and Carli to believe in the same outcome, empowering the local community to take control of their health. Overall, the partnership drove brand awareness and increased volume and revenue proving that consumers want authenticity.

Negotiating this partnership included finding communication tactics that allowed for the true, authentic voice to be heard while still using tactics that appealed to the target audience. Tactics included blog posts, social media, onsite activation and a local community partnership all driving awareness for services offered.

The goal for this partnership was to drive awareness of services. Within the nine month campaign, awareness increased 3% ultimately driving volume.

Sports & Entertainment