Healthcare is a service everyone needs at some point, but almost no one knows how to navigate. With the shift in payment models, consumers now expect comprehensive care. With online resources, consumers now do their own research in addition to relying on their physician for a referral. With fierce competition, providers and healthcare systems are now competing for choice. It’s more important than ever for healthcare companies to look at the consumer journey today, not the journey from before and use the choice factors these consumers care about including cost, convenience and reputation.
Our team has experience working with large healthcare systems in competitive markets. We offer corporate experience without hiring a full-time employee and will build the team you need for any length of project.
The healthcare industry is complex. Patients, physicians, and key stakeholders are only three of the main audiences we focus on. Each business goal includes sub categories for reputation, employee engagement, outside communications such as marketing to patients and donors, and general service line awareness and patient volume that aligns with operations of the hospital and clinics.
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