Brand Development

Market assessment indicated the local community did not know that Baylor College of Medicine provided healthcare services, nor trusted Baylor for quality services. Prior to determining strategic initiatives, we first had to understand the identity and how the brand would meet the needs of the consumer. Who is making the decision on healthcare? What are the choice factors? Is the brand known for meeting these needs?

This is a common starting place for businesses.

Once this assessment was completed, the brand book was developed to showcase the now known identity and explain to the internal team why this consistency would be so important.

Upon establishing the identity and brand, we were able to implement strategic initiatives to drive awareness of services resulting in a 10% increase in volume.

Aligning Marketing Goals to Business Goals

The simple step of aligning marketing goals with business goals is often overlooked. How does the marketing campaign support the larger business goals? What metrics do we need to track to show this support?

For Baylor St. Luke’s Medical Center, all marketing fell underneath leveraging the new facility. This included brand recovery, increase of patient volume, employee engagement, and donor contribution.

How can Huey Marketing Group support my business?

We will start with assessing how well you’re known in the market and what you are known for. This will give us the data needed to recommend change.
Next, we will craft an identity based on your business values, product or services, and market needs.
Lastly, we will bring in a graphic designer to create a visual representation of your identity, a logo.

Brand Development