How do you teach others within an organization the value of brand consistency? In a world driven by personal identity and independence, it’s hard to show that the culmination of individuals communicating the same message is more impactful than one, single voice. To innovate, you need individuals to dream. To be successful in influencing brand […]
The average ticket price for a single NFL game is at least $100. If you multiply that for a family of four, the price extends to $400 and that’s without parking or any food or drink items. While some professional sports teams do a great job offering lower ticket price options, the teams ultimately rely […]
Marketing is both an art and science. You need the science, aka data to develop strategic initiatives and ultimately a campaign that aligns with your organization’s business goals and target audience. You need art, aka creativity to connect with your consumer, driving emotion, thought and ultimately a relationship. For many years, marketing teams could get […]
With established business goals, using data to drive direction, understanding your audience and communicating the thought process clearly to your leadership team, you have a good foundation for showing ROI. You can’t end there though. You need to be able to actually show how each tactic is driving back to the original goal. Let’s start […]
As a marketer, I was always taught to prioritize content development as a major driver for business or product growth. There isn’t anything inherently wrong with this, but years into my career, I do think it limits what marketing can actually bring to the table. To create content that provides an emotional appeal to your […]
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