Experiential Marketing

Oftentimes brands have awareness, but consumers don’t necessarily understand or trust the product offering. Experiential or event marketing is a way for brands to form a relationship with the consumer, connecting the buyer with why you should purchase the product or service.

HX Venture Fund Venture Houston
Venture Houston 2022 with Gwyneth Paltrow

Event Promotion

HX Venture Fund was looking to drive awareness for their unique investment platform including awareness of their headquarters, Houston. 

We developed all promotional efforts surrounding the event which focused heavily on organic social media. Event attendance and awareness goals were exceeded. 

Event Planning

The brand, Lowe’s Home Improvement was looking for a unique engagement opportunity with consumers within the college sports space. We developed free concert events before select college football games, hosting thousands of consumers and connecting these potential shoppers to a fun experience plus additional information about the store.
Tennessee Concert Dierks Bentley
Event promotion for free concert at the University of Tennessee

How can Huey Marketing Group support my business? 

  1. We will start with understanding your business goals answering the question; how can event marketing further your goals? 
  2. Next step will be to find and recommend an event partnership or create one from scratch. This step also includes developing a strategy for how tactics such as email and social media will be used. 
  3. Next, we will finalize a plan and implement. We will bring in necessary experts such as event coordinators, design or web developers.