New Product and Service Development

Grand Openings

New locations offer an opportunity to increase revenue and increase brand or service awareness. 

Our team developed and managed the grand opening to a new Work & Mother suite location. While driving attendance for the tenants was top priority, we also focused on how the event could bring awareness to the brand and the bigger cause, providing resources to work and mother your best. 

Mobile Apps

Smart phones and mobile apps play a vital role in a consumer’s day, now known as the second screen. Years ago though, brands were looking to connect with consumer’s through their mobile device and compete with applications first to market. Instead of trying to create a product that distracted consumers from their mobile device, why not create a product within the device that adds to the overall experience?
At IMG, within the college division, we developed and implemented school athletic apps intended to provide a personalized game day experience for each fan. This product started with what fans and consumers need to enhance their game day experience. What makes game day more enjoyable?
Years later, the apps are still in market.

How can Huey Marketing Group support my business? 

  1. We will start with understanding your business goals and market needs answering the question; are these aligned?
  2. Next, we will develop a launch plan including secondary brand development and market research. We will bring in experts such as graphic designers and web developers as needed. 
  3. Lastly, as we launch, we will monitor, analyze data and recommend changes as needed.