Social Media Engagement

Sports, especially college sports evokes passion. It’s a space where general consumers spend their free time (and money!).

Social media is an extension of how we communicate with each other.

As a brand, Lowe’s Home Improvement wanted to engage with their consumers in their place of happiness. The social media campaign, Lowe’s Defining Moments showcased moments in history that defined the game, the team and the fan base. First, this provided content the consumers wanted to read. Second, this provided an authentic way for consumers to engage with the post. Lastly, this provided a connection between the fan and the brand, allowing for an opportunity to connect on specific messaging regarding brand identity.

Leveraging Authenticity

For this brand, we needed to gain interest in an upcoming event. We leveraged the social media following of the event speakers by posting their Instagram videos and collaborating with their personal and professional Instagram handles.

Not only did Instagram followers and reach grow over 100%, event attendance exceed expectations.

How can Huey Marketing Group support my business?

We will start with understanding your business goals and recommend how social media can assist with achieving these goals.
Next, we will develop a content strategy and include a graphic designer as needed.
Creating a content strategy includes understanding how to connect with your audience.
Lastly, we will implement, monitor, analyze the data and make changes as we go.

Social Media Engagement